The Project: This spec landing page was designed to collect email addresses from college students (both 2-year and 4-year colleges) who already enjoy the brand. By filling out the online form, the consumer were entered into a contest to win a supply of Cheetos to last them their entire college career.
The Goal: This spec landing page was designed to collect email addresses from the key demographic so that they could receive coupons and promotions from Cheetos. In addition, the regular communications from the brand were designed to keep Cheetos in the forefront of the audience’s mind when choosing a tasty snack.
The Audience: The audience for this landing page is college students ages 18-22. They may be living on campus or off campus, and they may be attending a 2-year or 4-year college. The audience has a lot of choice when it comes to shelf-stable snacks, and they appreciate a snack with personality, and one which stays fresh for longer.
Tone: Fun, relatable, urgent, encouraging
Solution: The text was kept to a minimum for this piece, to ensure the audience could quickly identify what the competition was about and how they would enter. The phrase ‘to survive the rest of your time in school’ was used to create a bond with the reader, and to highlight the all-encompassing nature of college studies.
The title using the phrase ‘giveaway’ was used to grab the attention of the reader.
I used the phrase ‘winning a supply of Cheetos to last your entire college career’ to ensure all college students felt they could participate, whether they were freshman or doctoral students, to keep the audience as wide as possible.
Design: Noah Sinclair
