About me

(Or about how a trained-ecologist-turned copywriter can be your secret weapon)

Socially conscious brands and charities rely on compelling copy to boost their bottom line, but don’t have the in-house capacity to create impactful campaigns. As a result, these organisations can miss opportunities to increase profits and make a difference. Working with a freelance copywriter means the non-profit or brand gets all the benefits of boosting profits, without having to cover the costs of a salaried staff member.

Together we can:

• Attract new donors, members or customers (to increase your revenue)
• Increase participation from subscribers to publicise your organisation’s work (to boost your bottom line)
• Reduce your team’s workload and remove stress (so that you have higher employee retention)

Fun facts:

Based: Aberdeenshire, Scotland (but I’ve worked with clients all over the world, so time zones don’t scare me!)

Education: MRes in Mental Health Research, and I’m currently completing an MSc in Ecology and Conservation (so I know how to speak to people about complex topics in order to encourage them to feel invested and take action)

Reading: ‘Extra Bold’ by Lupton et al, about using design principles in order to make copy more inclusive, ensuring clients avoid unintentionally narrowing their audience.