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About me

(Or about how a trained-ecologist-turned copywriter can be your secret weapon)

Socially conscious brands and charities rely on compelling copy to boost their bottom line, but don’t have the in-house capacity to create impactful campaigns. As a result, these organisations can miss opportunities to increase profits and make a difference. Working with a freelance copywriter means the non-profit or brand gets all the benefits of boosting profits, without having to cover the costs of a salaried staff member.

Together we can:

  • Attract new donors, members or customers (to increase your revenue)
  • Increase participation from subscribers to publicise your organisation’s work (to boost your bottom line)
  • Reduce your team’s workload and remove stress (so that you have higher employee retention)

 

Fun facts:

Based: Aberdeenshire, Scotland (but I’ve worked with clients all over the world, so time zones don’t scare me!)

Education: MRes in Mental Health Research, and I’m currently completing an MSc in Ecology and Conservation (so I know how to speak to people about complex topics in order to encourage them to feel invested and take action)

Reading: ‘Extra Bold’ by Lupton et al, about using design principles in order to make copy more inclusive, ensuring clients avoid unintentionally narrowing their audience.

get to know our team

The RowanPCopy family

Ted

IT Support

Gladys

Office Manager

Ben

Accountant